Feel good, be good and do good are things that are connected within ourselves.
I am very grateful that Paragon has accomplished this much. This is all thanks to the hard work and innovation of all Paragonians and the support of the community, especially the Indonesian people, for our products and programs. I am very grateful and hope we can do greater and go further to achieve our dreams together.
We dream of forming an innovative ecosystem where everyone can do good to one another and turn Indonesia into a better society for the next generations.
Nurhayati Subakat
Founder of Paragon

Biodef as the global expert in halal natural antiseptic body wash, is Indonesian progressive Mom’s advanced support system that protects her whole family with impenetrable barriers from any ever-present germs and viruses while gentle enough in maintaining triple skin barrier health. So everyday becomes new joyful experience awaits to be explored, igniting their room to grow as enablers in creating a better future generation.
TAVI was born from a hybrid of creative minds that value exploration with thoughtfulness of scientists that always sparks curiosity. Since creativity is in our DNA, we are genuinely invested in exploring out of the box approaches to create unpredictable combo of powerful ingredients to deliver effective and gentle formulas. In addition, we respect the planet as much as we do your skin.
WONDERLY is the only brand that provides A Luxurious beauty clinic-inspired brightening products that gives a long-term & noticeable healthy bright skin. Consisting of beauty clinic like face care and body care products with world class fragrance that gives an instant noticeable brighter, yet healthy and long lasting skin.
OMG was born for democratizing beauty for everyone. Beauty play important role in every girlboss. We fulfill consumers need to have high value beauty products, makeup or skincare, with affordable price. With BEAUTY NEVER FADE, OMG support every woman to achieve their dream and always ready to face anything in their life.
Beyondly gives a chance for every woman to build their own business, both to improve their financial and personal development, as well as to benefit their family and society. Beyondly's business is halal, safe, and easy, while providing optimal benefits. Beyondly's products support overall health and wellness, including Healthy Inside (Collagen Drink), Healthy Outside (Collagen Skincare), and Healthy In Mind (Essential Oil).
The 1st in the world: Neuroscience-proven Mood Boosting Fragrance™️ body care, that provides a blooming skin, grounded mind, and greater earth.